Work
I work at the intersection of design and automation, creating digital products using AI-assisted development workflows.
With experience in Linux server administration and WordPress infrastructure, I focus on building fast, scalable, and practical systems while using AI agents to handle much of the coding work nowadays.
As a side quest, I try to find time to make small and simple games with GDevelop and Unity.
More about the tools and tech I use - see my stack page.
Our sites
We have built many tools and services over the years - some are closed, some live, some acquisited. Here's a few worth mentioning today.
Revtrace.io
Revtrace was born from a simple but persistent problem: in our work we saw capable, analytical merchants being forced to make growth decisions based on broken data.
Too often, WooCommerce store owners are left guessing which marketing channels actually drive revenue. Revtrace fixes that by showing true, first-party attribution—without third-party cookies or trusting platform self-reporting.
It reveals exactly where your revenue comes from. Revtrace was built for store owners who want clarity, not assumptions.
Wolfbred.com
My wife and I love dogs. We have had many dogs and various breeds, from German Shepherd Dogs to Dobermans.
We couldn’t find apparel that truly felt like us—so we created it ourselves, at Wolfbred.com. This is a home for dog lovers who want to wear and share their love for dogs through artful, meaningful design.
Wolfbred is a Print On Demand shop, we chose Printify as our partner. We design artwork mostly with AI, allthough my wife is an excellent illustrator herself.
SwiftCheckout.io
Developing WooCommerce stores for us and our customers, we kept hitting the same wall: the default checkout was a conversion killer. One long page, too many fields, no visual progress — customers would bail right at the finish line.
We tried the popular alternatives. They worked, but came with strings attached: usage data sent to third-party analytics servers, Google Fonts loaded from external CDNs, admin dashboards cluttered with upsell notices. For stores serving European customers, that's not just annoying — it's a GDPR liability.
So we built our own. A clean, guided 3-step checkout from scratch on PHP 8.1, with no external calls, no telemetry, and no feature gating. It worked. Conversion rates went up. We shipped it as a plugin so others could use it too.