Work
I work at the intersection of design and automation, creating digital products using AI-assisted development workflows.
With experience in Linux server administration and WordPress infrastructure, I focus on building fast, scalable, and practical systems while using AI agents to handle much of the coding work nowadays.
As a side quest, I try to find time to make small and simple games with GDevelop and Unity.
More about the tools and tech I use - see my stack page.
Our sites
We have built many tools and services over the years - some are closed, some live, some acquisited. Here's a few worth mentioning today.
Revtrace.io
Revtrace was born from a simple but persistent problem: in our work we saw capable, analytical merchants being forced to make growth decisions based on broken data.
Too often, WooCommerce store owners are left guessing which marketing channels actually drive revenue. Revtrace fixes that by showing true, first-party attribution—without third-party cookies or trusting platform self-reporting.
It reveals exactly where your revenue comes from. Revtrace was built for store owners who want clarity, not assumptions.